VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis shows that the financial resources of The Emirates-Airbus A380 Deal Negotiating To Survive are highly valuable as these help in investing into external opportunities that arise. These also help The Emirates-Airbus A380 Deal Negotiating To Survive in combating external threats.
• According to the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis shows that The Emirates-Airbus A380 Deal Negotiating To Survive's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of The Emirates-Airbus A380 Deal Negotiating To Survive's products.
• According to the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for The Emirates-Airbus A380 Deal Negotiating To Survive. These patents also provide The Emirates-Airbus A380 Deal Negotiating To Survive with licensing revenue when it licenses these patents out to other manufacturers.
• The The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis shows that The Emirates-Airbus A380 Deal Negotiating To Survive’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for The Emirates-Airbus A380 Deal Negotiating To Survive. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis shows that the research and development at The Emirates-Airbus A380 Deal Negotiating To Survive is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for The Emirates-Airbus A380 Deal Negotiating To Survive. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of The Emirates-Airbus A380 Deal Negotiating To Survive are found to be rare according to the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as The Emirates-Airbus A380 Deal Negotiating To Survive and inhibit competitive advantage. This means that the local food products result in competitive parity for The Emirates-Airbus A380 Deal Negotiating To Survive. As this resource is valuable, The Emirates-Airbus A380 Deal Negotiating To Survive can still make use of this resource.
• The employees of The Emirates-Airbus A380 Deal Negotiating To Survive are a rare resource as identified by the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of The Emirates-Airbus A380 Deal Negotiating To Survive are a rare resource as identified by the The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows The Emirates-Airbus A380 Deal Negotiating To Survive to use them without interference from the competition.
• The distribution network of The Emirates-Airbus A380 Deal Negotiating To Survive is a rare resource as identified by the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of The Emirates-Airbus A380 Deal Negotiating To Survive. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of The Emirates-Airbus A380 Deal Negotiating To Survive are costly to imitate as identified by the The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by The Emirates-Airbus A380 Deal Negotiating To Survive provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of The Emirates-Airbus A380 Deal Negotiating To Survive are also not costly to imitate as identified by the The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from The Emirates-Airbus A380 Deal Negotiating To Survive by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of The Emirates-Airbus A380 Deal Negotiating To Survive a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of The Emirates-Airbus A380 Deal Negotiating To Survive are very difficult to imitate as identified by the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of The Emirates-Airbus A380 Deal Negotiating To Survive is also very costly to imitate by competition as identified by the The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis. This has been developed over the years gradually by The Emirates-Airbus A380 Deal Negotiating To Survive. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of The Emirates-Airbus A380 Deal Negotiating To Survive are organised to capture value as identified by the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for The Emirates-Airbus A380 Deal Negotiating To Survive.
• The Patents of The Emirates-Airbus A380 Deal Negotiating To Survive are not well organised as identified by the The Emirates-Airbus A380 Deal Negotiating To Survive VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if The Emirates-Airbus A380 Deal Negotiating To Survive starts selling patented products before the patents expire.
• The distribution network of The Emirates-Airbus A380 Deal Negotiating To Survive is organised as identified by the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive. The Emirates-Airbus A380 Deal Negotiating To Survive uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for The Emirates-Airbus A380 Deal Negotiating To Survive.

From the VRIO Analysis of The Emirates-Airbus A380 Deal Negotiating To Survive, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of The Emirates-Airbus A380 Deal Negotiating To Survive is a competitive disadvantage. Research and Development is also a competitive disadvantage.