VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis shows that the financial resources of Brand Safety in Advertising Is YouTube Under Threat are highly valuable as these help in investing into external opportunities that arise. These also help Brand Safety in Advertising Is YouTube Under Threat in combating external threats.
• According to the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis shows that Brand Safety in Advertising Is YouTube Under Threat's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Brand Safety in Advertising Is YouTube Under Threat's products.
• According to the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Brand Safety in Advertising Is YouTube Under Threat. These patents also provide Brand Safety in Advertising Is YouTube Under Threat with licensing revenue when it licenses these patents out to other manufacturers.
• The Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis shows that Brand Safety in Advertising Is YouTube Under Threat’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Brand Safety in Advertising Is YouTube Under Threat. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis shows that the research and development at Brand Safety in Advertising Is YouTube Under Threat is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Brand Safety in Advertising Is YouTube Under Threat. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Brand Safety in Advertising Is YouTube Under Threat are found to be rare according to the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Brand Safety in Advertising Is YouTube Under Threat and inhibit competitive advantage. This means that the local food products result in competitive parity for Brand Safety in Advertising Is YouTube Under Threat. As this resource is valuable, Brand Safety in Advertising Is YouTube Under Threat can still make use of this resource.
• The employees of Brand Safety in Advertising Is YouTube Under Threat are a rare resource as identified by the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Brand Safety in Advertising Is YouTube Under Threat are a rare resource as identified by the Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Brand Safety in Advertising Is YouTube Under Threat to use them without interference from the competition.
• The distribution network of Brand Safety in Advertising Is YouTube Under Threat is a rare resource as identified by the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Brand Safety in Advertising Is YouTube Under Threat. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Brand Safety in Advertising Is YouTube Under Threat are costly to imitate as identified by the Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Brand Safety in Advertising Is YouTube Under Threat provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Brand Safety in Advertising Is YouTube Under Threat are also not costly to imitate as identified by the Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Brand Safety in Advertising Is YouTube Under Threat by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Brand Safety in Advertising Is YouTube Under Threat a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Brand Safety in Advertising Is YouTube Under Threat are very difficult to imitate as identified by the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Brand Safety in Advertising Is YouTube Under Threat is also very costly to imitate by competition as identified by the Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis. This has been developed over the years gradually by Brand Safety in Advertising Is YouTube Under Threat. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Brand Safety in Advertising Is YouTube Under Threat are organised to capture value as identified by the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Brand Safety in Advertising Is YouTube Under Threat.
• The Patents of Brand Safety in Advertising Is YouTube Under Threat are not well organised as identified by the Brand Safety in Advertising Is YouTube Under Threat VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Brand Safety in Advertising Is YouTube Under Threat starts selling patented products before the patents expire.
• The distribution network of Brand Safety in Advertising Is YouTube Under Threat is organised as identified by the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat. Brand Safety in Advertising Is YouTube Under Threat uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Brand Safety in Advertising Is YouTube Under Threat.

From the VRIO Analysis of Brand Safety in Advertising Is YouTube Under Threat, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Brand Safety in Advertising Is YouTube Under Threat is a competitive disadvantage. Research and Development is also a competitive disadvantage.