VRIO Analysis of Responsible Marketing The P G Way

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Responsible Marketing The P G Way will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Responsible Marketing The P G Way VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Responsible Marketing The P G Way VRIO Analysis shows that the financial resources of Responsible Marketing The P G Way are highly valuable as these help in investing into external opportunities that arise. These also help Responsible Marketing The P G Way in combating external threats.
• According to the VRIO Analysis of Responsible Marketing The P G Way, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Responsible Marketing The P G Way VRIO Analysis shows that Responsible Marketing The P G Way's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Responsible Marketing The P G Way's products.
• According to the VRIO Analysis of Responsible Marketing The P G Way, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Responsible Marketing The P G Way. These patents also provide Responsible Marketing The P G Way with licensing revenue when it licenses these patents out to other manufacturers.
• The Responsible Marketing The P G Way VRIO Analysis shows that Responsible Marketing The P G Way’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Responsible Marketing The P G Way. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Responsible Marketing The P G Way, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Responsible Marketing The P G Way VRIO Analysis shows that the research and development at Responsible Marketing The P G Way is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Responsible Marketing The P G Way. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Responsible Marketing The P G Way are found to be rare according to the VRIO Analysis of Responsible Marketing The P G Way. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Responsible Marketing The P G Way VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Responsible Marketing The P G Way and inhibit competitive advantage. This means that the local food products result in competitive parity for Responsible Marketing The P G Way. As this resource is valuable, Responsible Marketing The P G Way can still make use of this resource.
• The employees of Responsible Marketing The P G Way are a rare resource as identified by the VRIO Analysis of Responsible Marketing The P G Way. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Responsible Marketing The P G Way are a rare resource as identified by the Responsible Marketing The P G Way VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Responsible Marketing The P G Way to use them without interference from the competition.
• The distribution network of Responsible Marketing The P G Way is a rare resource as identified by the VRIO Analysis of Responsible Marketing The P G Way. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Responsible Marketing The P G Way. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Responsible Marketing The P G Way are costly to imitate as identified by the Responsible Marketing The P G Way VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Responsible Marketing The P G Way. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Responsible Marketing The P G Way provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Responsible Marketing The P G Way are also not costly to imitate as identified by the Responsible Marketing The P G Way VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Responsible Marketing The P G Way by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Responsible Marketing The P G Way a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Responsible Marketing The P G Way are very difficult to imitate as identified by the VRIO Analysis of Responsible Marketing The P G Way. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Responsible Marketing The P G Way is also very costly to imitate by competition as identified by the Responsible Marketing The P G Way VRIO Analysis. This has been developed over the years gradually by Responsible Marketing The P G Way. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Responsible Marketing The P G Way are organised to capture value as identified by the VRIO Analysis of Responsible Marketing The P G Way. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Responsible Marketing The P G Way.
• The Patents of Responsible Marketing The P G Way are not well organised as identified by the Responsible Marketing The P G Way VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Responsible Marketing The P G Way starts selling patented products before the patents expire.
• The distribution network of Responsible Marketing The P G Way is organised as identified by the VRIO Analysis of Responsible Marketing The P G Way. Responsible Marketing The P G Way uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Responsible Marketing The P G Way.

From the VRIO Analysis of Responsible Marketing The P G Way, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Responsible Marketing The P G Way is a competitive disadvantage. Research and Development is also a competitive disadvantage.