VRIO Analysis of TripIt The Traveler s Agent

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of TripIt The Traveler s Agent will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The TripIt The Traveler s Agent VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The TripIt The Traveler s Agent VRIO Analysis shows that the financial resources of TripIt The Traveler s Agent are highly valuable as these help in investing into external opportunities that arise. These also help TripIt The Traveler s Agent in combating external threats.
• According to the VRIO Analysis of TripIt The Traveler s Agent, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The TripIt The Traveler s Agent VRIO Analysis shows that TripIt The Traveler s Agent's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of TripIt The Traveler s Agent's products.
• According to the VRIO Analysis of TripIt The Traveler s Agent, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for TripIt The Traveler s Agent. These patents also provide TripIt The Traveler s Agent with licensing revenue when it licenses these patents out to other manufacturers.
• The TripIt The Traveler s Agent VRIO Analysis shows that TripIt The Traveler s Agent’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for TripIt The Traveler s Agent. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of TripIt The Traveler s Agent, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The TripIt The Traveler s Agent VRIO Analysis shows that the research and development at TripIt The Traveler s Agent is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for TripIt The Traveler s Agent. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of TripIt The Traveler s Agent are found to be rare according to the VRIO Analysis of TripIt The Traveler s Agent. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by TripIt The Traveler s Agent VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as TripIt The Traveler s Agent and inhibit competitive advantage. This means that the local food products result in competitive parity for TripIt The Traveler s Agent. As this resource is valuable, TripIt The Traveler s Agent can still make use of this resource.
• The employees of TripIt The Traveler s Agent are a rare resource as identified by the VRIO Analysis of TripIt The Traveler s Agent. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of TripIt The Traveler s Agent are a rare resource as identified by the TripIt The Traveler s Agent VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows TripIt The Traveler s Agent to use them without interference from the competition.
• The distribution network of TripIt The Traveler s Agent is a rare resource as identified by the VRIO Analysis of TripIt The Traveler s Agent. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of TripIt The Traveler s Agent. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of TripIt The Traveler s Agent are costly to imitate as identified by the TripIt The Traveler s Agent VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of TripIt The Traveler s Agent. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by TripIt The Traveler s Agent provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of TripIt The Traveler s Agent are also not costly to imitate as identified by the TripIt The Traveler s Agent VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from TripIt The Traveler s Agent by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of TripIt The Traveler s Agent a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of TripIt The Traveler s Agent are very difficult to imitate as identified by the VRIO Analysis of TripIt The Traveler s Agent. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of TripIt The Traveler s Agent is also very costly to imitate by competition as identified by the TripIt The Traveler s Agent VRIO Analysis. This has been developed over the years gradually by TripIt The Traveler s Agent. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of TripIt The Traveler s Agent are organised to capture value as identified by the VRIO Analysis of TripIt The Traveler s Agent. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for TripIt The Traveler s Agent.
• The Patents of TripIt The Traveler s Agent are not well organised as identified by the TripIt The Traveler s Agent VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if TripIt The Traveler s Agent starts selling patented products before the patents expire.
• The distribution network of TripIt The Traveler s Agent is organised as identified by the VRIO Analysis of TripIt The Traveler s Agent. TripIt The Traveler s Agent uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for TripIt The Traveler s Agent.

From the VRIO Analysis of TripIt The Traveler s Agent, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of TripIt The Traveler s Agent is a competitive disadvantage. Research and Development is also a competitive disadvantage.