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VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY
Posted by Zachary Edwards on Mar-22-2018
The VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.
Valuable
- The CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis shows that the financial resources of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are highly valuable as these help in investing into external opportunities that arise. These also help CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY in combating external threats.
- According to the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
- The CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis shows that CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY's products.
- According to the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. These patents also provide CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY with licensing revenue when it licenses these patents out to other manufacturers.
- The CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis shows that CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. It also ensures that promotion activities translate into sales as the products are easily available.
- According to the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
- The CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis shows that the research and development at CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. It is recommended that the research and development teams are improved, and costs are cut for these.
Rare
- The financial resources of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are found to be rare according to the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. Strong financial resources are only possessed by a few companies in the industry.
- The local food products are found to be not rare as identified by CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY and inhibit competitive advantage. This means that the local food products result in competitive parity for CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. As this resource is valuable, CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY can still make use of this resource.
- The employees of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are a rare resource as identified by the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
- The patents of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are a rare resource as identified by the CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY to use them without interference from the competition.
- The distribution network of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY is a rare resource as identified by the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. These are also possessed by very few firms in the industry.
Imitable
- The financial resources of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are costly to imitate as identified by the CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
- The local food products are not that costly to imitate as identified by the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY provide it with a temporary competitive advantage that competitors can too acquire in the long run.
- The employees of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are also not costly to imitate as identified by the CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
- The patents of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are very difficult to imitate as identified by the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
- The distribution network of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY is also very costly to imitate by competition as identified by the CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis. This has been developed over the years gradually by CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.
Organisation
- The financial resources of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are organised to capture value as identified by the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY.
- The Patents of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY are not well organised as identified by the CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY starts selling patented products before the patents expire.
- The distribution network of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY is organised as identified by the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY. CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY.
From the VRIO Analysis of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of CHIPOTLE MEXICAN GRILL INC FOOD WITH INTEGRITY is a competitive disadvantage. Research and Development is also a competitive disadvantage.
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